BERN Unlimited- “How to fit your Brain Bucket”

BERN Unlimited- “How to fit your Brain Bucket”

Reel Theory has been happy to link up with our good friends at Bern Unlimited to tackle a couple of video projects this season. Bern Fit Video from Bern Unlimited on Vimeo. First order of business was explaining to an “online” customer… “How to fit your Helmet”.  If you think about it, fitting a helmet through the web is not […]

Unraveled

by / on November 18, 2014 at 10:41 pm / in Uncategorized

Mask and Raid Music Video

Mask and Raid is one of the upcoming heavy metal rock bands from the local Boston area. Reel Theory had the privilege to sit down with the crew and map out a plan to shoot this music video. A lot of their vision came from one of their favorite bands, System of a Down Chop Suey video, which they liked […]

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by / on November 3, 2014 at 11:47 am / in Uncategorized

Dark Horse- The Warner Nickerson Story

This is what you have all been waiting for,… the official feature of Dark Horse – The Warner Nickerson Story. This has been an epic project for Bern Unlimited working with Warner Nickerson and Reel Theory Productions allowing us back stage access for one year to film the real inside story. Dark Horse – The Warner Nickerson Story from Bern […]

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by / on August 22, 2014 at 3:48 pm / in Uncategorized

Messenger Collection Part 2

Krypotnite Messenger Collection Part 2; In this latest release we dive into the real problems that messengers face in NYC when locking up. Kryptonite asks the questions and the messengers help them find the solutions to this unique problem. We take a look at Kryptonite’s development of a new urban line of security designed by bike messengers. From initial brainstorm to […]

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by / on August 12, 2014 at 3:47 pm / in Uncategorized

Messenger Collection Part 1

When it comes to locking up your bike there is no better audience to turn to then the messenger community. And when it comes to making films related to the connection of product and the end user there is no better group then Reel Theory. In this three part project we worked closely with the KRYPTONITE marketing team to develop […]

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by / on July 16, 2014 at 3:39 pm / in Uncategorized

KRYPTONITE Locks Messenger Collection

When it comes to locking up your bike there is no better audience to turn to then the messenger community. And when it comes to making films related to the connection of product and the end user there is no better group then Reel Theory. In this three part project we worked closely with the KRYPTONITE marketing team to develop […]

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by / on April 25, 2014 at 9:46 pm / in Uncategorized

BERN Unlimited releases Allston Video

Every now and then there is a product that really amazes people. When Bern launched the all new state of the art Allston helmet to their 2014 line, people went ballistic. They wanted a video that properly identified that helmet as an “Urban Cyclist” helmet with much needed attention. We focuses on the idea of how cameras are everywhere in […]

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by / on September 11, 2013 at 10:30 am / in Uncategorized

BERN Session Part 3: NYC Cory the Courier

BERN launches their 3rd video in the 4 part series of Bern Sessions NYC bike videos. RTP helped BERN produce these videos early this summer, and we are happy to see them doing so well online. The whole series is reaching 20,000 views and 300,000 downloads. The four day double trip to NYC brought us deep into the NYC bike […]

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The making of “Fly High”, a new music video by Kelley B / Hot Like Fire 0
by / on September 3, 2013 at 5:46 pm / in Uncategorized

The making of “Fly High”, a new music video by Kelley B / Hot Like Fire

Have you ever lost a close friend or family member? You think of that loved one  every day and always miss her or him being around you?  Well, this is exactly the same way Kelley B. felt when she lost her loving brother, Daniel.  Kelley wrote this song to give strength to those of us who have lost someone close. […]

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Bern Session Part 2: NYC Shop visits 0
by / on July 7, 2013 at 1:56 pm / in Uncategorized

Bern Session Part 2: NYC Shop visits

Bern is a company that loves the people they do business with.  In true “down to the basics” research, Bern asked their local retailers “what is happening in bike today”.  Take a look at some of the most core bike shops in NYC and listen in as they explain the helmet market.  I think you will be surprised at what […]

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Rockstar and ReelTheory; “New Hights” Episode 2 “X Games” 0
by / on June 12, 2013 at 10:40 am / in Uncategorized

Rockstar and ReelTheory; “New Hights” Episode 2 “X Games”

Reel Theory is happy to announce the Rockstar team has launched Episode #2 of the “New Hights” series and we catch up with Elena as the winter X Games hits Aspen Snowmass for its 17th season of competition.  Reel Theory teamed up with Rockstar this season to follow around Elena Hight on her return to snow.  After her Breckenridge warm […]

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Bern Sessions Part 1: NYC Squid 0
by / on June 12, 2013 at 10:24 am / in Uncategorized

Bern Sessions Part 1: NYC Squid

Reel Theory has been working super hard this spring. Jumping from meetings in LA with Rockstar, to Grenade Games 9 in Mammoth, and back on a plane home to shooting with Bern Unlimited in NYC. This 3 week madness has been quite a whirlwind but once its all said and done, we are very pleased with our results. “‘Bern Bike […]

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Rockstar and ReelTheory; “New Hights” a snowboard series 0
by / on May 15, 2013 at 12:14 pm / in Uncategorized

Rockstar and ReelTheory; “New Hights” a snowboard series

This season ReelTheory had the pleasure of working with the Rockstar Snowboard crew filming the snowboard contest scene with Elena Hight.  This episode takes place Breckenridge and follows Elena through the Dew Tour.  This event marks Elena’s return to snow after a pretty severe hip injury at the tail end of last season.  Follow along with us as Elena shows […]

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VIDEO GAMES KICK OFF at Wachusett Mtn 1/26/13 0
by / on February 1, 2013 at 6:14 pm / in Uncategorized

VIDEO GAMES KICK OFF at Wachusett Mtn 1/26/13

Video Games 2013 officially kicks off with event #1 at Wachusett Mtn in Massachusetts.  Video Games Event is a new series for digital media creators and competitive Action Sports athletes online. The four-stop Mountain tour will cover the New England area creating exclusive and original digital media at each location. Competitors arrived with eager anticipation of getting their “shot lists” […]

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GET ON THE BUS! SNOWRIDERS… that’s what’s up! 0
by / on January 31, 2013 at 11:16 pm / in Uncategorized

GET ON THE BUS! SNOWRIDERS… that’s what’s up!

This year our friends at SNOWRIDERS kicked off the winter season with two killer parties and rail jams.  They did their anual “Who’s on First” rail jam, but took it one step further with expanding to  full “Urban Session” event that was held in Providence RI. These guys offer the cheapest and most fun ski/snowboard adventure in all of New […]

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BERN Unlimited- “How to fit your Brain Bucket” 0
by / on December 28, 2012 at 1:16 am / in Uncategorized

BERN Unlimited- “How to fit your Brain Bucket”

Reel Theory has been happy to link up with our good friends at Bern Unlimited to tackle a couple of video projects this season. Bern Fit Video from Bern Unlimited on Vimeo. First order of business was explaining to an “online” customer… “How to fit your Helmet”.  If you think about it, fitting a helmet through the web is not […]

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Online! “SEXY” – Kelley B. Hot Like Fire 0
by / on December 27, 2012 at 8:13 pm / in Uncategorized

Online! “SEXY” – Kelley B. Hot Like Fire

“So you think you’re too SEXY?” That’s the repeated chorus of a new music video we have been working on here at Reel Theory Productions. The Video is live! Check it out right here at the link above. Kelley B. is one of New England’s most sought after Reggae Party bands lead singers. She’s “Hot Like Fire,” sings like a […]

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“Chant It Loud” Michael Bernier- Reel Theory MUSIC VIDEO release 0
by / on November 4, 2012 at 8:33 pm / in Uncategorized

“Chant It Loud” Michael Bernier- Reel Theory MUSIC VIDEO release

Reel Theory Productions was excited when we got the opportunity to work with Michale Bernier and help him release his first major music video.  This project is focused around Michael’s first solo project “Chant It Loud”, and represents him as a solo artist. The goal of the project was to have Michael be shown as a diverse musician and showcase […]

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New Short Film about “Bubba Banks” 0
by / on September 17, 2012 at 3:43 pm / in Uncategorized

New Short Film about “Bubba Banks”

BubbaBanks RTP 2012 from Reel Theory Productions on Vimeo. The life of an artist is always up and down. When it’s up… it’s up. And when it’s down… it’s way down. This short film for the Rode Rockumentary gives a glimpse into the life of Bubba Banks. At one time he was a famous local musician who had lost everything, […]

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Mt. Hood Night Session with the Nike Crew: ESPN Online 0
by / on September 15, 2012 at 8:03 pm / in Uncategorized

Mt. Hood Night Session with the Nike Crew: ESPN Online

When the sun sets on Mt. Hood on clear summer days, crows descend to rummage through campers’ left-behind lunches, snow cats turn chewed-up runs back to corduroy, and a kaleidoscope of colors lights up the twilight-sky. Elevated 11,250 feet above sea level, Mt. Hood offers powerful background for photographers, but no moments are more cherished than ones when epic sunsets […]

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Chinese Snowboarding Team: ESPN online 0
by / on September 15, 2012 at 5:45 pm / in Uncategorized

Chinese Snowboarding Team: ESPN online

In June 2011 team China was finishing up the final details of their summer training trip to High Cascade Snowboard Camp in Oregon when they received word that the foreign coach that they had arranged to work with was not going to work with them.They contacted John Ingersol, founder of HCSC and their main contact at the camp, to discuss […]

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Ethan Morgan “On Deck” in Snowboarder Mag 0
by / on August 22, 2012 at 10:14 am / in Uncategorized

Ethan Morgan “On Deck” in Snowboarder Mag

Reel Theory was happy to pitch in and help out Ethan film some extra space in his part for the year.  All his Mt Hood footage in this piece we filmed in the HCSC in the course of a couple days. Check out his tricky Front Side 3 Pre-Indy grabs, and “Off the Heals” back 5′s… impressive stuff! This edit […]

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